In tandem with the re-brand and redesign of the E! headquarters spaces, was an effort to include the new trend of open, collaborative workspaces. Since the occupants were now bursting at the seams, the last decade had brought a “tightening” of corridor areas and conversion of coffee rooms into offices and edit bays. In addition to the growing demands on conference room space, many rooms had developed into multipurpose shoot spaces. The result was making it more and more difficult for teams to schedule spaces for their, at times last minute, creative planing needs. This unsatisfied requirement in concern with the desire to have granted areas of interest for functional reasons as well as to revisit the fun and playful yet productive way of working this company has always enjoyed