“Do you know what was so great about Busnelli? He had the reflexes of a formula 1 pilot: he was capable of making split-second decisions.”
With these words, the architect Marco Zanuso responded to the journalist Giorgio Bocca when asked to describe Piero Ambrogio Busnelli – a man with an unerring instinct, capable of great insights. Behind the wonderful story of B&B Italia lies Piero Ambrogio Busnelli and his extraordinary vision.