In 2008, Juli pioneered the idea of in-home color consultations for the D/FW area. Since establishing her practice as a color consultant, she has specified colors for homes, apartments, and residences of every style – from 1800’s historic properties to 20s Tudors, mid-century, modern farmhouse, and new construction. She has also assisted hundreds of customers in selecting tile, countertops, wood flooring and other materials. Juli began her career as a custom matcher and consultant for a major paint corporation. Here she learned to match “by eye”, before the advent of computer color-scanning tools. Seven years of hands-on experience in the paint world provided her with a solid understanding of pigments and coatings. Later, she further expanded her knowledge through the study of color science with famed strategist, Lori Sawaya. Color science is a system of measuring the specific attributes of a color, such as its Light Reflectance Value (how light or dark), its Chroma (how bold vs. how grayed down) and its Hue Angle (its color family). This gives consultants an objective basis on which to evaluate a color, instead of relying on subjective opinions or confusing advice from décor sites on the web. Science can also offer a shortcut to finding an altered version of a color you are viewing – for example, one that’s slightly redder or grayer or less intense – without having to comb through endless paint chips. In 2010, Juli was featured in a full-page article in the Dallas Morning News. She has been named Best of Houzz and won the Angies List Super Service award multiple years, and maintains a 5-star rating on both sites, as well as on Yelp. She is also a member of the Inter-Society Color Council.