Bespoke

Bespoke

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The son of a navigator, Leighton began traveling at the tender age of three. He's survived boat strandings, cliff falls and weeks–long hurricanes with navigation skills learned from his father, a US Navy destroyer captain. Leighton's sense of direction—and leadership skills—have been thoroughly tested. Leighton founded Bespoke after senior leadership roles on Madison Avenue and in management consulting where he worked on global travel brands. He directed teams for the world's largest interactive ad agency, Omnicom's Agency.com, and managed world headquarters in New York City. He's launched everything from the first LasVegas.com to booking engines and from Stephen King horror novels to kitty litter for Proctor & Gamble. It was at Agency.com that Leighton pioneered ideas about digital marketing and consumer profiling. He holds records for ecommerce that remain unbroken today. Today, Leighton's team of creatives, developers and marketers put the technologies built for major brands in the hands of independent properties. Bespoke's work cracks the code on TripAdvisor and Google and helps independent properties thrive in the hostile world of travel marketing. Leighton continues to do brand consulting for lifestyle brands. Leighton speaks frequently and judges award shows. He also continues to travel extensively; he's five states away from visiting all 50 US states and four islands away from touring every Caribbean destination. While you will often find him on Nantucket's cobblestone streets, his Instagram account will pinpoint his current location.