Twin Eagles wanted their company video to feature their product and manufacturing offerings while conveying the family-oriented company culture. Our video told the founder’s story, featured their state-of-the-art facility, showed beautiful macro shots of the product, and conveyed the personality of the workers responsible for executing the quality construction of the product through close up shots. Tracking infographics gave the video a modern feel and mirrored the technical aspects of the product production and features. Digital Brand Strategy [ SOCIAL MEDIA: DIGITAL BRAND STRATEGY ] For a consumer brand that didn’t have a previous social media presence, the stakes were high to ensure that our strategy would quickly and authentically connect with the audience. We first conducted competitive research to find areas of opportunity to stand out in the digital landscape. We also audited the outdoor living market online, current digital trends in the category, and presented original content recommendations that would appeal to the sophisticated homeowner as well as the architect or designer specifying Twin Eagles products.