In 2016 Boise native Shay O'Connor and Brooklyn relo Rita Howerton joined forces to create SOI BOI, a full service interior design and styling company based in Boise, Idaho. Using their #fresheyesoninteriors, team SOI BOI creates stylish and personalized spaces in your home by seamlessly blending your existing belongings with just the right amount of new ones. Our goal is to expertly enhance and elevate the look of your home by letting the space itself guide our design decisions. We never force a "style" onto an interior and our concepts are always tailored around the most important design element in the room: you, our trusting client!