Noha Hassan-Smith creates interiors that are both modernist and warm, and her spaces range from clean-lined minimalist to ethnic modern. Highly influenced by her global travels, her approach to design emphasizes versatility and draws on the requirements of each client to develop a look that reflects location, lifestyle, and personality. Always, be it for a first time homebuyer or a media celebrity, the emphasis is on a finished space that is coherent, beautiful, and livable. Born in Egypt, Noha lived in Jeddah, Luxembourg, Brussels, and London before settling in New York City. Having studied business and economics in both Cairo and Brussels, she spent eight years in the finance industry, working at Goldman Sachs and JP Morgan in London. Her passion for aesthetic and creative projects led her to marketing and branding positions for the Estee Lauder Group, a path that eventually took her to New York. It was here that Noha found her calling for interior design, when she first renovated her own home. This space continues to serve as a showcase and design laboratory.