For over two decades, Keith Woodruff has provided fresh, intelligent interior design to New England and metro New York homeowners and businesses. After working for other design firms in Manhattan and the Pioneer Valley, he opened KW Home in 2001. Keith knew many in the area felt only cities could offer access to luxurious furniture and adventurous designers. That mindset inspired him to create a complete design center in western Massachusetts. Today, KW Home is one of the area's only stores that showcases competitively-priced, quality home furnishings coupled with award-winning design services. Where style meets function KW Home's retail showroom offers a glimpse into Woodruff's sensibility: cozy traditional couches with a vintage twist. A clever mix of pillows on an oversized chaise. A mid-century floor lamp paired with eco-chic nesting tables. Keep your space simple or make it sparkle. Anything is possible with Keith's eclectic designs with comfort in mind. Extensive collection We're one of the few dealers in New England to carry hard-to-find brands of furniture and home accessories. Handy for spotting trends. Ideal for finding just the right pieces for your home or office. See for yourself. Stop by our showroom or peruse our product page. Customized design Keith's experience has made him a quick read of his customers’ needs, which is always priority number one. His in-home design consultation generates fresh - and often cost-saving - design ideas. From there, Woodruff draws from an extensive catalog of resources. He can recommend a wide range of global products, as well as a host of local artisan services to help tailor a look to your space.