Erinn Valencich is the founder and creative director of Erinn V. Design Group, the award-winning Los Angeles-based boutique design firm. Since 2004, her style has become synonymous with the classic California lifestyle. The granddaughter of a fine cabinetmaker and daughter of an architect who studied with Frank Lloyd Wright, Valencich’s approach to design underscores the importance of craftsmanship, materiality and celebrates luxe, livable furnishings. With a keen understanding of architecture, Valencich further elevates spaces with her distinctive approach to interior architecture, and often transforms the structure of a space by creating dynamic compositions with a heightened sense of drama. As founder and lead designer of her Los Angeles-based firm, Valencich has spent the last 12 years designing for a discerning international roster of clients, from New York lofts to ocean front estates in Mexico, Las Vegas hotels and chic Los Angeles restaurants. Her custom furniture line, launched in 2011, has evolved into a 90-piece collection available at fine to-the-trade showrooms across the country. In addition, she has several successful collaborations, including lighting, mirrors, rugs and dinnerware. Valencich was one of the select designers chosen to appear on NBC’s American Dream Builders, hosted by Nate Berkus. She has appeared on a variety of TV shows, including The View, HGTV and E! among others. Her work has been featured in Elle Décor, Architectural Digest, Town & Country, House Beautiful, Domaine and on the covers of Interiors California, OBJEKT USA and Spaces among other leading international publications.